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April 8-10, 2025
Astana, "EXPO" IEC
Astana, "EXPO" IEC
Exhibition Program
Business program
Within the framework of the Flora Expo Astana business program, visitors will find more than 50 events and over 40 speakers-experts in the field of flower and plant cultivation, landscaping, landscape design, tulip distillation and other topics.
The business program is free of charge upon pre-registration for the exhibition as a visitor.
The business program is free of charge upon pre-registration for the exhibition as a visitor.
April 8, 12 am - 2:30 pm
Conference Hall No. 3
Conference Hall No. 3
Netherlands Day
Presentation by Dutch flower and plant growers
12.00 – 12.30
Cultivation of Peonies and Ranunculus
Ed Kleijbeuker
Green Works International
Green Works International
12.35 – 13.05
Features of Royal Floraholland in the new realities
Jeroen Boon
Royal Flora Holland
Royal Flora Holland
13.10 – 13.40
Hydrangea Cultivation
Jaap Stelder
Hydrangea Breeders Association, Agriom BV
Hydrangea Breeders Association, Agriom BV
Moderator Warja Abrosimova
Decorum Ambassador, expert, blogger, business consultant
Decorum Ambassador, expert, blogger, business consultant
9 april, 10:30 am - 4:30 pm
Conference Hall №1
Conference Hall №1
Jasyl Astana 2025
International Practical Conference on Urban Landscaping and Greening of Public Spaces
10.30 – 10.40
Conference Opening. Moderators:
Kulbagira Kaliyeva
Flora Expo Astana
Flora Expo Astana
Erlan Ospanov
Jardin Design & Production
Jardin Design & Production
10.40 – 10.50
Welcome Speech
Zhenis Kassymbek
Akim of Astana
Akim of Astana
10.50 – 11.20
Modern Approaches to Urban Landscaping and Greening – Perspectives and Trend
Roman Shnaiderman
Envicon-A
Envicon-A
11.20 – 11.50
Развитие зеленой отрасли Казахстана. Вызовы и задачи
Erlan Ospanov
Jardin Design & Production
Jardin Design & Production
11.50 – 12.20
Creation and Greening of New Public Spaces in Astana – Completed and Future Projects
Elnar Bazyken
Urbanism Center of Astana
Urbanism Center of Astana
12.20 – 12.50
Landscapting Chapter. Landscaping is a strategic priority. IT platform
Gulnur Bekmuhanbetova
Scientific Research Design Institute "Astanagenplan" LLP
Scientific Research Design Institute "Astanagenplan" LLP
12.50 – 13.20
Healing Gardens in the City: To Be or Not to Be?
Natalia Postoeva
“Podsolnukh” landscape workshop
“Podsolnukh” landscape workshop
14:00 – 14:30
Global Trends in the Creation of Public Spaces – Concepts and Implemented Projects. Examples: Marc Chagall Embankment and Healing Gardens in Skolkovo
Igor Safiullin,
Landscape engineer-designer
Landscape engineer-designer
14:30 – 15:00
Alternative Lawns as a Trend in Modern Urban Greening
Ekaterina Vityuk
Park.RF
Park.RF
15:00 – 15:30
Key Issues in the Maintenance and Protection of Green Spaces in Urban Environments
Nurzhan Mukhamadiev
Kazakh Scientific Research Institute for Plant Protection and Quarantine
Kazakh Scientific Research Institute for Plant Protection and Quarantine
15:30 – 16:30
Prospects for the Plant Market Development in Russia and Kazakhstan
Alexander Bezmaternykh
Association of Planting Material Producers of Russia
Association of Planting Material Producers of Russia
8-10 April
Grow Conference Area
Grow Conference Area
Tulip Talks
Seminar on Tulip Forcing: Production, Business, Full Cycle, Marketing, Processes, Sales
8 April
12.00 – 13.00
Bulb Types, Hydroponics and Soil Features, Cooling Methods, and Common Mistakes
Maxim Verevkin
Verevkin Khutor
Verevkin Khutor
14:00 – 15:00
Active Sales and Market Entry with a Minimal Budget. Promotion through Social Media
Taisiya Vadova
Verevkin Khutor
Verevkin Khutor
16:00 – 17:00
Tulip as a Commercial Flower. Why Growing Tulips is Promising and Market Capacity. Flower Market Development Forecast for the Next 5 Years
Maxim Verevkin
Verevkin Khutor
Verevkin Khutor
9 April
11:00 – 11:30
Top 10 Mistakes in the Flower Growing Business
Maxim Verevkin
Verevkin Khutor
Verevkin Khutor
13:00 – 14:00
How to Plant and Sell 500,000 Tulips in the First Year Without Experience or a Team – A Practical Case Study
Ramil Serazhiev
Verevkin Khutor
Verevkin Khutor
15:00 – 16:00
Company Promotion Through the Owner’s Personal Brand
Taisiya Vadova
Verevkin Khutor
Verevkin Khutor
17:00 – 18:00
Sales in Horticulture – Turning Knowledge into Revenue and Clients into Strategic Partners
Andrey Bocharov-Ilin
Verevkin Khutor
Verevkin Khutor
10 April
11:00 – 12:00
Key Processes in Flower Distribution: From Harvesting and Storage to Shipment and Logistics
Taisiya Vadova
Verevkin Khutor
Verevkin Khutor
12:00 – 13:00
Free Promotion Methods in the Floral Business – Sales and Marketing Through a Call Center
Taisiya Vadova
Verevkin Khutor
Verevkin Khutor
8 April, 13:00 - 17:00
Flora Conference Area
Flora Conference Area
Urban Talks
Seminar on Modern Approaches in Landscape Design
14:00 – 14:30
Development Process of a Phytoproject for a Landscape Site
Igor Safiullin
Landscape engineer-designer
Landscape engineer-designer
14:30 – 15:00
Experience in Creating Modern Public Spaces in Sverdlovsk Region (Ural Region)
Ekaterina Vityuk
Park.RF
Park.RF
15:00 – 17:00
Modern Approaches to Designing Special-Purpose Gardens in Urban Environments
- Rain Gardens: Global Practices and Design Experience
- Sponge City and Urban Integration: Pros and Cons
- Dog-Friendly Garden: A Dog is a Human’s Best Friend
- Special-Purpose Gardens: Hospitals, Hospices, Columbariums – Global Practices and Design Experience.
Moderator Natalia Postoeva
Podsolnukh
Podsolnukh
Floristic Program
April 8-9
Сompetition area
Сompetition area
Kazakhstan's open Competition among flower salons and decorators The Color of Asia 2025
It is a living metaphor reflecting the wealth of history, art, architecture, music and spiritual heritage of Asia. It is not just a palette of natural and cultural colors, but a symbol of the infinite diversity and unique beauty of our continent.
The contestant's task is to create an associative and artistic image inspired by culture, nature, historical sites, legend, music or any other symbol of Asia.
The presentation of the works will be an important part of the Competition. Through flowers and decor, each participant will be able to share what inspired them, reveal the idea behind the composition, and convey their message through flowers.
The contestant's task is to create an associative and artistic image inspired by culture, nature, historical sites, legend, music or any other symbol of Asia.
The presentation of the works will be an important part of the Competition. Through flowers and decor, each participant will be able to share what inspired them, reveal the idea behind the composition, and convey their message through flowers.
The Haneke Frankema show
8 April, 12:00 - 13:00
Stage
Stage
European Champion in 2022, master florist with more than 20 years of experience
Free of charge upon pre-registration for the exhibition
8 April
14:00 - 15:00
Crazy flower show (surprise!)
Mark Frank
9 April
14:30 - 15:30
Endless Lisianthus inspiration
Morgan Douglas Nuth
Private master class of the European Champion in floristry
€40
The number of seats is limited
The number of seats is limited
Haneka Frankema, European Champion in 2022, master florist with more than 20 years of experience
9 April, 15:00-16:00
Backoffice
Backoffice
A showcase from leading Kazakhstani florists
9-10 April
Free of charge upon pre-registration for the exhibition
Media Partners
Astana-Expo KS
Exhibition company
16B Nazhimedenov Str., Block D, Astana, 010000, Republic of Kazakhstan
Tel.: + 7 7172 64 23 23
Email: office@astana-expo.com
Exhibition company
16B Nazhimedenov Str., Block D, Astana, 010000, Republic of Kazakhstan
Tel.: + 7 7172 64 23 23
Email: office@astana-expo.com
April 8-10, 2025
Astana, "EXPO" IEC
Astana, "EXPO" IEC
© Astana-Expo KS Exhibition Company. All rights reserved.
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